There’s always a budget and any budget has competition on how funds are best spent. With the rise of “DIY designer” sites, many people have felt empowered to make their own logos. Or alternately, simply use something their neighbor drew up on the back of a napkin. 

The problem is that the average Joe doesn’t know how to analyze or construct a logo or brand for things like readability, color contrast, or recognizability. It’s important to understand the impact of a brand and the potential of how to leverage it. 

Investing in your image is the foundation of a successful business. You can’t successfully build on a faulty foundation so how serious are you about making your business profitable? It might be time to set aside the budget for a professional who can aid you on your road to creating a brand identity that will communicate the right message to your audience.

Quick solutions will only hurt your branding goals. 

Saving money while cutting corners might seem like a good idea, but the lack of foundation and personalization will cost you more in the long run. I’ve come across multiple clients who purchased a cheap logo from a website and later found another company using something incredibly similar. These sites aren’t meant to sell you something original because they only want to make a quick buck. You’ll be the one stuck with the copyright issues. 

Don’t get lost in the sea of repetition. Stand out and gain a competitive edge!

Let’s say you invested in a great logo but now you’re using Microsoft Word to print homemade letterhead and clipart marketing material with Comic Sans font. If you have a great logo, but the rest of your branding is inconsistent, you become forgettable. If you’re forgettable, you’re less likely to connect with your desired audience. 

This is where a designer can step in to create branding guidelines. Spend some budget up front and remove the headache later. You’ll know the exact colors to use, the fonts for headings vs. body text, and have a series of templates for all your social media and marketing needs. I can help you create a memorable and consistent image to advance your business.