CureGRIN Foundation
CureGRIN Foundation is a non-profit organization dedicated to improving the lives of people around the world with GRI Disorders (GRIA, GRID, GRIK, and GRIN).
Scope of Work
What Was The Value?
Cohesive look and feel throughout for consistent branded material on web and print. Has aided in growth and exposure to a global audience.
What Did I Learn?
The power of consistent branding helps an organization look professional and communicate its message. It has been a privilege and amazing journey to grow with this client to deliver its humanitarian goal.
Web Design
Redesign, development and reorganization of website catering towards parents, clinicians and industry. When the first iteration existed, the website was about 10+ pages. In the years since CureGRIN has grown, the website ballooned to a 200+ page website. The challenge was to narrow down content, delete unnecessary pages and organize it for three different users to navigate. Minor SEO work and mobile friendly versions were also part of the development. Users have been incredibly satisfied with the new look and options of the redesign…still growing in content today.
Logos
Creation of various campaign logos for events, conferences and programs. Each one had to match each other for the reiteration of a family brand; a cohesive look.
Branding
Full branding guidelines were developed in order to maintain consistency within all web and print material. Branding shaped the look and feel for other items designed such as: business cards, secondary logos for programs and events, trade show materials and website design.
Original logo
Slightly enhanced logo to include a fuller tagline with specific verbiage catering towards their demographic. Muted the colors slightly for better contrast and changed the typography for a more professional and centered look.
Branding Guidelines:
Print Design
Aside from the usual stationery, I have helped develop print materials utilized for events and general education for the public. These have included, branded tablecloth and banners, standup banners, flyers, calendars, name tags, lanyards, apparel, posters and signage.
