VARGAS VISIONS
DESIGN LLC
Effective branding is essential for any organization, serving as a distinctive identity that communicates clearly and builds trust with your audience.
Recognition, loyalty, and positive perceptions, are crucial elements in the eyes of your target market. In a world of endless choices, a compelling and memorable brand is a strategic asset.
CASE STUDIES
Full branding
CureGRIN Foundation
Showcasing consistency in branding is imperative when seeking more awareness for your cause. With 6 years of working together, it has been a great learning and fulfilling experience to be able to be a part of such an important organization.
Ay Guey Modern
Mexican Food
Complete development of brand inspired by bold colors and Day of the Dead imagery. Creating a whole experience through fun graphics to sell some delicious food.
VCAEC – Ventura County Adult Education Consortium needed rebranding, website and advertising material.
Created a logo that was more reflective of the area of Ventura County. Developed a color palette and chose typography.
Business cards, branding guidelines, cohesive style throughout all products.
Business cards, folders and apparel
Redesign and reorganization of website plus cohesive branded look.
CASE STUDIES
Websites
The Punch Professionals in Denver Colorado, is a company in the builder and mitigation services industry.
Creation of logo and color palette.
Business cards, branding guidelines.
Branded t-shirt designs for crew.
Design and development of website.
Tattoo shop located in Denver was looking to revamp their website to align with their new location. The interior had art deco and pinup art and I wanted to bring that into the website. After some concepts, the client let me be creative and was very happy with the result.
Design and development of website in order to match the new interior; a vintage art deco and pin-up look and feel.
Creating various frames and custom artwork for the elements used around the site.
Are you memorable?
There’s always a budget and any budget has competition on how funds are best spent. With the rise of “DIY designer” sites, many people have felt empowered to make their own logos. Or alternately, simply use something their neighbor drew up on the back of a napkin.
The problem is that the average Joe doesn’t know how to analyze or construct a logo or brand for things like readability, color contrast, or recognizability. It’s important to understand the impact of a brand and the potential of how to leverage it.
Investing in your image is the foundation of a successful business. You can’t successfully build on a faulty foundation so how serious are you about making your business profitable? It might be time to set aside the budget for a professional who can aid you on your road to creating a brand identity that will communicate the right message to your audience.
Quick solutions will only hurt your branding goals.
Saving money while cutting corners might seem like a good idea, but the lack of foundation and personalization will cost you more in the long run. I’ve come across multiple clients who purchased a cheap logo from a website and later found another company using something incredibly similar. These sites aren’t meant to sell you something original because they only want to make a quick buck. You’ll be the one stuck with the copyright issues.
Don’t get lost in the sea of repetition. Stand out and gain a competitive edge!
Let’s say you invested in a great logo but now you’re using Microsoft Word to print homemade letterhead and clipart marketing material with Comic Sans font. If you have a great logo, but the rest of your branding is inconsistent, you become forgettable. If you’re forgettable, you’re less likely to connect with your desired audience.
This is where a designer can step in to create branding guidelines. Spend some budget up front and remove the headache later. You’ll know the exact colors to use, the fonts for headings vs. body text, and have a series of templates for all your social media and marketing needs. I can help you create a memorable and consistent image to advance your business.