Ventura County Adult Education Consortium
VCAEC – Ventura County Adult Education Consortium is a collaborative of regional educational providers with the goal of expanding and improving opportunities for adult learners.
Scope of Work
Redesigned logo and developed cohesive branding to be utilized on marketing material, web design, branded apparel and other digital and printing opportunities.
What Was The Value?
VCAEC needed to present itself as a pillar for its partners, providers and community. With a full branding set up, they can achieve their goals with better presentation for future campaigns.
What Did I Learn?
As with most consortiums and non-profit clients, the notion of patience has to be at the forefront of a project. Entities like VCAEC have various voices that shape the final decision for any developed project. Clear communication is key.
Web Design
Redesigning the website based on the branding guidelines and organizing the site to better serve visitors, was at the forefront of the project. The website is now more robust in imagery, information and content. The website also makes use of SEO practices and more call-to-actions for more engagement and better visibility in search engines.
Before
After
Branding
Created a logo that was more reflective of the area of Ventura County. Developed a color palette and chose typography. Full branding guidelines were developed in order to maintain consistency within all web and print material. Branding shaped the look and feel for other items designed such as: business cards, letterhead, web design, marketing materials and branded apparel.
Original logo
Took the concept of the Ventura County surroundings, and made each element the focus of an attribute representative of VCAEC; opportunity, learning, future, growth and discovery.
Branding Guidelines:
Digital Ads and Branded Items
After full branding guidelines were developed, they were used as a tool to enhance and create a consistent and cohesive look and feel for future campaigns and products. You can see elements, typography and color utilized in these social media posts, folder and branded sweatshirt.
